Can't find the right

language

expression

narrative

voice

vernacular

lexicon

copy

twaddle

lingo

term

words

Harley Boden portrait black and white

I'm Harley Boden and I write copy for luxury brands

Over the past decade, I've developed campaigns, written manifestos for global markets, and created content strategies that help brands reach new audiences without losing their premium positioning.

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Maybe you’ve seen your competitors use these words.

Campaign script

Writing the narrative for Louis Vuitton's sixth high jewellery collection featuring their largest diamond.

Necklace on model

Well, I wrote them.

The work speaks for itself. So do the clients.

What I actually do

After a decade in luxury brand marketing, I know the difference between copy that looks good in a deck and words that work in the world.

Brand Copywriting

Manifestos that manifest. Guidelines people use. Copy that sounds like you, not your category.
Transcreation without translation. Scripts that travel. Content that connects across cultures.

Brand Voice

Tone of voice development. Message architecture. Editorial frameworks. Making sure everyone writes like you mean it.

Here's what happens when we work together

Harley's outstanding work transformed our voice, elevating our brand image.

Jennah Meyer

Brand Manager, Convelio

"Harley is a reliable, solution-oriented partner delivering great results.”

Jim Mott Cultural

Insight Director, BAMM

“Harley’s contagious creativity brings campaigns to life."

Paul Anderton

Partnerships Director, Bicycle